Handango Q3 2007 Yardstick - Symbian content trends

Handango - the leading provider of mobile content released their Q3 2007 Yardstick today, a trusted market indicator. For us Symbian lovers, these are some of the highlights:

• Recently launched smartphone models consistently appear in the list of top devices adding software.
• Blackberry 8830 was the number one model when it came to software revenues and units sold. The Nokia N95 was the only Symbian device represented in the top ten list, coming at #7 by revenues and #5 by units sold. This tells us North America spends more money buying content.
• ‘GPS’ continued to appear in the top ten search words list where ‘free/freeware’ dominated, followed by ‘ringtones’ and ‘games’.
• New content added continued to grow from 2 159 titles in Q3 2006 to 3 261 titles in Q3 2007.
• New content partners declined from 236 in Q3 2006 to 149 Q3 2007.
• New versions and upgrades continued to appear as best sellers across all platforms.
• Top ten best selling content titles for Symbian Q3 2007 was:
  1. Quickoffice Premier
  2. Handy Weather S60
  3. WorldMate Professional S60
  4. ProfiMail
  5. Advanced Call Manager
  6. Ultimate Voice Recorder
  7. IM+
  8. Handy Safe for S60
  9. SBSH Papyrus
  10. IM+ for Skype
• Entertainment is a growing category and is now ranked #2 after business and productivity.

Check Handango’s Q3 2007 Yardstick for full details.