Abbas Sumar presenting the Sony Ericsson W960

Risking to be a bit tedious with the Fast Track stuff I’m going to share this clip with you guys. Abbas Sumar, Application Acquisition Manager at Sony Ericsson was the man on the 29th of November as it was him who broke the news about us getting the Sony Ericsson W960 instead of what most believed the Sony Ericsson P1i. Mr Sumar was also one of the few speakers who actually mentioned user interfaces as an important key factor in the years to come.

I of course already had my suspicions on the W960i (and was hoping Motorola would announce the Z10) as the P1i was getting old news already. I’m not sure if I recall this correctly but I believe the Fast Track website changed information on which phones they’d be handing out, first specifying the P1i and the Z8 and later only stating ‘a free Motorola or Sony Ericsson UIQ 3 phone’.

Mr. Sumar also mentioned that over 40% of the Sony Ericsson P1 users downloaded an application to their device the first month, which is an impressive figure and might be an indicator that Sony Ericsson is not only doing some great form factor designs and music phones but also is starting to get a hold of application sales. The same figure for pre-P1 devices is less than 3%. Infact 15% of all sales on the Sony Ericsson Application Shop comes directly from the P1i. For more information on application sale trends, check my report on Handango’s Q3 2007 Yardstick.