Preload memory cards with contacts, applications and settings using Psiloc’s SoftVariant

January 20, 2008 by Dario Soltani

schemat Preload memory cards with contacts, applications and settings using Psilocs SoftVariant

Wouldn’t it be great if you could pre-install all the software, contacts and personalization settings on a memory card which easily can used to change the device you use or bundled with a handset to contain all carrier settings? Polish based Psiloc had exactly that in mind when developing SoftVariant, a brand new solution for Symbian devices that will automatically customize a S60 3rd Edition handset simply by inserting a memory card.

SoftVariant will then install the pre-loaded applications and themes, create contact entries and contact groups, automatically add Wi-Fi hotspots and more. The product could prove interesting to carriers who today brand phones, a solution not always appreciated by the customers who feel their handset become crippled. Also marketing firms and handset retailers can use SoftVariant as a cheap way to create brand awareness, building customer loyalty and adding value to the handset.

As memory cards are relatively cheap it’s an easy and effective solution for distributors to pack a memory card with the handset. When the customer inserts the card in their new device for the first time, SoftVariant will automatically install a few custom themes, add a few complimentary apps and automatically bookmark your company website and blog. The customer will appreciate the themes and applications, you will appreciate the word of mouth marketing and repeat business and the world will be a better place.

Features

SoftVariant enables a full set of phone features to be changed instantly and easily.

Immediate installation and activation of themes (display colors, ringtones, highlights, style icons).
Immediate installation of applications (Java and Symbian).
Creating contact list and contact groups.
Profiles – adding, activating and personalizing.
WLAN hotspot configuration.
Creating a homepage and Internet bookmarks.
Creating email and Internet account settings.
The ability to exclude or limit access to some applications.
Content distribution – videos, music, images.
And many more depending on your individual requirements.

Possible business cases

SoftVariant can be used successfully in many cases such as: building software variants, customizing phones, communication with customers and workers, distribution of content and customizing settings.

Phone distributors