The future of mobile User Interfaces and the post iPhone era?
September 17, 2007
Apple’s iPhone is one of most popular gadgets on the Net right now and recently the company announced they’ve sold one million iPhones in 74 days. Apple did no sell so good because of a really good high-tech device, but because of good marketing and a new, fresh and cool user interface. Today I’m going to discuss user interfaces, why the iPhone has been so successful and what we all can learn studying their marketing strategies.
The iPhone
The iPhone has never been a groundbreaking device looking at the hardware. Apple’s intention was never to create a high-end device, but to take the iPod one step further giving it phone functionality. Apple wanted something extra when introducing the iPhone, and this extra little thing came to be a intuitive user interface. Apple has used this tactics before and it helps them immediately break in to the Apple has sold over 100 million iPod devices the last 6 years, and has today 68% overall market share of all digital music players.
Apple intends to do even better with the iPhone, or as Mr. Jobs once said, Apple is aiming to sell about 10 million iPhones through the end of 2008.
